A licensing agency that works with
brand holders, digital developers, manufacturers and distributors
to connect and create strategies that maximizes their potential
in the on and offline world.
What we do
Brand, Digital Developer, and Manufacturer Representation
research, business development planning and strategy
presentation design and development
global tradeshow support
partner introductions, meetings and road shows
licensing contract negotiation
At Playlife we focus on both
developing branded mobile and console games
creating branded merchandise across lifestyle categories,
enabling consumers to play what they love in life!
Founder, Germaine Gioia, has made her career in the interactive and licensing space, identifying lifestyle trends — in film, TV, sports, toys, fashion, etc. — and then negotiating and overseeing their evolution across game and merchandise platforms.
Prior to founding Playlife, Germaine headed business development and licensing efforts for global game publishers THQ and Capcom Entertainment, securing premier properties from Lucasfilm, Disney/Pixar, Warner Bros., Sony Pictures, Sanrio, Saban, the WWE, MotoGP, NFL, MLB, NBA, Nickelodeon, Marvel, and others for development in the interactive space. She also led merchandising partnerships for THQ and Capcom’s broad portfolio of renowned original content.
Germaine holds a bachelor’s degree from Vanderbilt University.
Member of Women in Games International; Women in Toys (WIT); Licensing International (formerly LIMA).