playlife co.

A licensing agency that works with

brand holders, digital developers, manufacturers and distributors

to connect and create strategies that maximizes their potential

in the on and offline world.

What we do

Brand, Digital Developer, and Manufacturer Representation 

research, business development planning and strategy

presentation design and development

project ideation

global tradeshow support

partner introductions, meetings and road shows

licensing contract negotiation

licensing consulting

At Playlife we focus on both

developing branded mobile and console games


creating branded merchandise across lifestyle categories,

enabling consumers to play what they love in life!

Our Experience

Founder, Germaine Gioia, has made her career in the interactive and licensing space, identifying lifestyle trends — in film, TV, sports, toys, fashion, etc. — and then negotiating and overseeing their evolution across game and merchandise platforms. 


Prior to founding Playlife, Germaine headed business development and licensing efforts for global game publishers THQ and Capcom Entertainment, securing premier properties from Lucasfilm, Disney/Pixar, Warner Bros., Sony Pictures, Sanrio, Saban, the WWE, MotoGP, NFL, MLB, NBA, Nickelodeon, Marvel, and others for development in the interactive space. She also led merchandising partnerships for THQ and Capcom’s broad portfolio of renowned original content.

Germaine holds a bachelor’s degree from Vanderbilt University. 

Member of Women in Games International; Women in Toys (WIT); Licensing International (formerly LIMA).

Advisor to Holotech's Facerig and SPACES.

the founder


22287 Mulholland Hwy Suite 62 

Calabasas, CA 91302


Tel: 818-585-7086



© Playlife Company, LLC.

All Rights Reserved 2017