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Play what you love in life

Playlife Co. is a licensing agency that represents premier sports, game and entertainment brands, proven interactive game developers, and established merchandise manufacturers. 

 We connect them to one another, maximizing their potential in the on and offline world. 

Because brands matter!

our brand partners

LuchaC
MaskedRepublic_Logo
Irina Gorbman
MotoGP
BigBuckHunter_Logo
Chuck2
MLWLogo
Goodthoughts2
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Manufacturing partners

PVShoesLogo
Kess
NERDSlogo
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Interactive Development Partners

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Untitled design (9)
Holotech
PlaylifeChinaLogo
Goodthoughts2
MileStoneLogo
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distribution & publishing Partners

PlaylifeChinaLogo
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introducing goodthoughts

 

Latest in the industry

When there is so much hype, people forget what is right…
When there is so much hype, people forget what is right…

Any downturn in the market creates uncertainty, but when a business sector is already synonymous with mistrust and misunderstanding, a downturn like the recent crypto crash means that uncertainty can become endemic. In the last eighteen months I’ve witnessed so much ‘hype’ in the industry, people have lost site of what is right -- business valuations based on noise rather then products, plans and results, money being invested in organisations attempting to make a quick buck, rather than...

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MLW signs UK Television Agreement with Ayozat TV on SKY
MLW signs UK Television Agreement with Ayozat TV on SKY

Major League Wrestling (“MLW”) and Ayozat TV have today announced a broadcast partnership, bringing the league to UK airwaves Wednesdays at 9pm on SKY channel 191, with classic MLW content airing Fridays at 9pm.

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'Kidults' drive a bump in toy sales
'Kidults' drive a bump in toy sales

Child's play is big business, but not entirely because of kids. Adults buying for themselves are helping drive toy sales, which jumped 37% to $28.6 billion in 2021, Bloomberg reports.

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